What We Do

Senior-level support that scales with your business.

At Troop, we offer fractional leadership for startups and early-scale companies. Whether you're a founder juggling too much or a team entering your next stage of growth, we embed experienced leaders to help you move faster, operate smarter, and scale intentionally. Below are the core areas where we plug in to make a lasting impact.

🧭 Strategy & Leadership

We help you set direction, align your team, and make strategic decisions with confidence.

  • Fractional COO, CRO, CEO, or Chief of Staff support
  • 1, 3, and 5-year strategic roadmaps
  • Company-wide OKRs and goal-setting
  • Investor, board, and founder alignment
  • Advisory board setup and support

Best for: Founders needing clarity, startups preparing for investment, or teams scaling beyond intuition.

🚀 Go-to-Market Execution

We turn ideas into revenue. From market entry to sales systems, we help you build repeatable growth.

  • Go-to-market planning and execution
  • Launch playbooks and internal enablement
  • Pricing, positioning, and messaging refinement
  • CRM setup and sales ops best practices
  • Channel and partnership strategy

Best for: Startups launching in the UAE or MENA, product-led teams needing structure, or sales teams in early build mode.

⚙️ Operations & Scaling

We build the internal systems and structure you need to scale efficiently and sustainably.

  • Process design, automation, and documentation
  • Financial forecasting, budgeting, and dashboards
  • Hiring plans and org chart design
  • Regional setup (UAE compliance, onboarding, etc.)
  • Internal reporting and accountability cadence

Best for: Founders scaling without a COO, or teams bogged down in inefficiency and admin.

🌱 Culture & Team Performance

A strong culture isn’t a vibe — it’s built. We help create the team dynamics, values, and communication frameworks that drive high performance.

  • Defining and embedding company values
  • Setting rituals, cadences, and internal comms
  • Leadership and team coaching
  • Building a culture of accountability
  • Aligning team performance with company goals

Best for: Companies growing fast and wanting to avoid cultural drift, or teams in need of alignment and engagement.

🏛️ Non-Executive Services

We provide strategic oversight and governance as non-executive directors or advisors — giving founders and investors a trusted external voice.

  • Non-executive board positions or observer roles
  • Regular board meeting preparation and participation
  • Strategic performance reviews and risk management
  • Investor and founder mediation or advisory
  • Governance and reporting frameworks

Best for: Startups formalising their board structure, investor-backed companies, or founders who want a sounding board at a leadership level.

Case Studies

Here is just a small example of some of the projects we have worked on

Scaling Global Operations for a US-Based Company

Led the expansion of global operations for a US-based company, transforming it from a $10 million business to a $2 billion company as of the latest funding round. This involved extensive growth planning, operational optimization, and market expansion strategies

M&A Staff Migration Advisory

Led the strategy and execution of Staff Migration in multiple billion-dollar global M&A deals including, visa, payroll, benefit matching, reduction in force and recognition of seniority post transaction

Business Turnaround & Profit Growth

Successfully turned around a business that had incurred losses for 36 consecutive months. Took it from a Q1 loss of $200K to a net profit of $30K by Q3, while quadrupling revenue and maintaining the existing headcount

Boosting Client Satisfaction

Drove Client Net Promoter Score (NPS) from a negative 17 to a positive 25 within just 6 months, enhancing client experience and loyalty through targeted improvements in service delivery and engagement

Operational Realignment & Efficiency Gains

Devised and implemented a company-wide process realignment, technology adoption, and organizational restructure that increased operational capacity by 105% while reducing headcount by 40%.

Creation of a Shared Service Center

Established a Shared Service center that reduced internal compensation costs to net revenue by 15%, significantly improving financial efficiency across departments.

Commission Structure Redesign

Developed and rolled out a new, target-based commission structure that rewarded the sales team at the point of sale rather than for prior sales. This structure boosted sales team performance and ensured the company retained all Monthly Recurring Revenue (MRR) generated by each sale

Tech Systems Rollout

Led the identification and rollout of comprehensive Tech systems, improving reporting, data visualisation, employee management, recruitment, and compliance across the company.

1000 Hire Campaign for Emiratization Quota

Successfully managed a 1,000-hire campaign, enabling a client to meet Emiratization quotas and ensuring compliance with local regulations, while maintaining operational standards.