Who We Are
troop exists to help startups and early-stage businesses scale smarter, move faster, and build stronger foundations — without the full-time overhead.
We’re a fractional leadership and advisory firm that plugs directly into your company. Whether you need a COO to bring order to the chaos, a CRO to drive revenue, or a Chief of Staff to align the team, we deliver experienced leadership where and when it matters most.
About Me
Hi, I’m Liam — troop leader.
I’ve spent over 13 years helping startups grow, founders find clarity, and businesses succeed across the Middle East. From launching new markets and raising capital to turning around underperforming units, I’ve built a career on delivering strategic impact where it counts.
My background spans accounting, finance, operations, and executive leadership. I’ve helped scale companies from scratch, led regional expansions, and brought structure and strategy to fast-moving, high-growth environments.
I created troop to offer startups what they rarely have access to: senior-level leadership, without the cost or commitment of a full-time hire.
What We Believe
Scaling a business isn’t about luck — it’s about having the right people in the right seats at the right time. That’s where troop comes in.
We step in as embedded leaders — not external consultants — to help founders get out of the weeds and focus on what truly matters. Whether it’s strategy, execution, team alignment, or operational structure, we make growth more intentional and a lot less chaotic.
We only work with companies we believe in, and when we’re in — we’re all in.
Why troop?
The name troop reflects exactly how we work: as part of your team. Just like a troop moves forward together, united in purpose and focused on a shared goal, we believe in teamwork, collaboration, and guidance to help our clients succeed.
We’re not spectators. We’re operators — embedded in your mission, working beside you with clear goals and shared accountability. Just like a troop on a mission, we navigate tough terrain, move with clarity, and help teams go further, faster.
We believe scale happens when great ideas meet great execution — and you shouldn’t have to do it alone..
