We Back Founders with Skin in the Game
Our fractional leadership model is built on alignment — not hourly rates.
At troop , we believe in long-term partnerships over short-term billing. That’s why many of our clients work with us on equity-first terms. We take a lower cash fee (or none at all) in exchange for equity and the chance to grow with you.
If you’re building something meaningful, we’ll show up like co-founders — without the full-time salary or overhead.
Engagement Models
| Model | Structure | Best For |
|---|---|---|
| Equity-Only | No retainer. Sweat equity in exchange for fractional leadership. | Pre-seed or early-stage startups with strong vision. |
| Hybrid | Reduced monthly fee + equity. | Seed-stage teams needing support but managing cash carefully. |
| Cash-Only | Standard fractional pricing (from AED 15,000/month). | Scaleups or funded companies preferring cash-based engagement. |
* Equity arrangements are subject to due diligence and alignment on goals.
What’s Included
- Dedicated fractional leader (COO, CRO, CEO, or Chief of Staff)
- Strategic planning, OKRs, and reporting frameworks
- Hands-on execution or board-level input
- Slack/email access and async support
- Founder sounding board and operator insight
Why Equity?
- 💡 We think like owners. Our work directly impacts your success — and our upside depends on it.
- 💸 You preserve runway. Get senior leadership without burning cash early on.
- 🤝 We build real partnerships. We're selective, involved, and here for the long haul.
Who This Is For
- Mission-driven founders
- Startups with global or regional ambition
- Teams raising or planning to raise capital
- Products with clear market need or early traction
FAQ
What kind of equity do you take?
Typically advisor shares or a small stake (0.5%–3%) depending on engagement, stage, and term.
Are you open to SAFE agreements or equity vesting?
Yes. We structure engagements to be founder-friendly and flexible.
Do you only take equity?
No. We also work on hybrid or traditional retainers — but equity-based partnerships are our focus.
Want to Partner with troop?
We take on a limited number of equity-based clients each quarter. Let’s see if we’re a fit.
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